"I was looking at 1984 in the Fendi archives. The sketches reminded me of London during that period: the Blitz Kids, the New Romantics, the adoption of workwear, aristocratic style, Japanese style. It was a point when British subcultures and styles became global and absorbed global influences. Yet still with a British elegance in ease and not giving a damn what anybody else thinks, something that chimes with Roman style.” – Artistic Director of Couture and Womenswear Kim Jones
Photographed by Steven Meisel, the Fendi FW24 campaign reflects an ease of dressing where Roman freedom meets London nonchalance.
The collection launches on 18 July in boutiques and at Fendi.com.
Sumptuously utilitarian. The Fendi FW24 campaign photographed by Steven Meisel pairs a ready-to-wear silhouette by Kim Jones with the new Simply Fendi bag by Silvia Venturini Fendi, inspired by an archival style from the late 1990s.
Inspired by an archival shape from the late 1990s, the Simply Fendi bag makes its debut in soft, sleek leather with a glossy finish, embodying the sumptuous comfort of the #FendiFW24 collection.
The new silhouette and the FendiXChupaChups lollipop holder are now available in boutiques and at Fendi.com.
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